Celebros Adds Another Jewel to its Crown

Co-owner and CTO Zvi Dubin commented, "Since we at JewelBasket.com were already using SLI Systems as a site search vendor, the challenge was very big. But while I was thinking all site search solution vendors are pretty much the same I came across Celebros and was absolutely blown away".

"One of the strengths of the Celebros solution is the automatic categorization function with its ability to define all of a product's attributes. This functionality enables the site search to act more like a salesperson, carefully guiding the customer. The categorization function can be tuned to the way customers shop. Celebros categorizes each and every item in a way that I can't do myself. For the first time, I can definitively and specifically say 'this exact piece is a white gold watch'," exclaimed Dubin. "The Celebros system is simply put, cleaner, easier to use and more flexible". This translates into more shopping conversions and higher ticket sales.

Besides improved categorization abilities, more automated data distribution and better search refining options, Dubin is particularly happy with the overall service he has received from Celebros. "They don't just sit idle and wait for you to approach them. Celebros not only asks 'what do you want?' but are also very proactive in offering me more services and products to improve my bottom line. I like this approach. It makes for a much more customized solution".

"It is always gratifying to hear from satisfied clients," responded Celebros CEO Ofer Alt. "But hearing from a pleased client who has already tried a competing solution and is able to compare is even more exciting. Such clients know what they are looking for, so when they respond positively to our products, it reinforces to us the fact that we are providing a top-rate revenue optimizing solution".

With the Celebros solution in place, JewelBasket.com has already seen a 20% increase in purchases from people using the site search function. Customers find what they are looking for more quickly and easily.

About JewelBasket.com
JewelBasket.com is an online Jewelry Retailer, featuring contemporary styling and specialty jewelry. They feature fine jewelry along with a wide selection of gold chains, rings, pendants, earrings, bracelets, charms, gift items and hard to find jewelry. JewelBasket.com prides itself on putting the customer first and is always striving to improve the customer experience.

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SLI Systems Delivers Higher Conversion Rates through Improved Search Capabilities to Growing Number of Yahoo! Stores

JewelBasket in the News!

(From Marketwire.com, IceRocket.com, MorningStar.com, MyWay.com and other major searches.)

CUPERTINO, CA – June 27, 2006 – SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, announced today that it has gained significant traction with Yahoo! Stores, several of which have chosen the company’s Learning Search™ hosted site search solution to power their e-commerce search functionality. Companies like Emitations, JewelBasket and Perfume Bay have discovered a faster, more effective way to deliver relevant search results to their online shoppers through the Learning Search offering.

According to the Yahoo! Small Business web site, the Yahoo! Merchant Solutions platform handles more than $3 billion in e-commerce. A growing percentage of that revenue comes from small businesses such as Emitations, JewelBasket and Perfume Bay, three of 15 Yahoo! Stores using SLI Systems. All of these retailers have seen increases in customer conversion rates and sales, and higher customer satisfaction rates as a result of using SLI Systems’ site search solution.

JewelBasket.com is one of the fastest growing online jewelry retailers. The company is based in New Jersey and features the latest styling and competitive prices as well as niche products like medical bracelets and mason rings. Co-founders and CEOs Zvi Dubin and Neil Amrani already have a system for driving traffic to JewelBasket, but needed an intelligent site search solution to help convert site visits to sales. After a quick trial, Zvi implemented Learning Search in March 2006 and worked with SLI Systems to integrate the Yahoo! Search Marketing Overture tool into Learning Search to capture customers’ pay-per-click (PPC) trails and measure the effectiveness of his online advertising campaigns. He also worked with SLI Systems to customize customers’ PPC landing pages based on the terms they use for their natural Web searches. “By using the key terms that people are typing into Google, I can now deliver a smart results page that is tuned to what customers are looking for,” said Zvi. “SLI Systems’ willingness to work with me to customize our site search has given JewelBasket.com a very important competitive edge.”

Click Here for the full story (from MarketWire.com).